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Business Analysts—Don’t Hide from the Data Model

Paper file with magnifying glass

I’m pleased to say that one of my recent articles has been published on “”, where I have contributed as a guest author. I’d love to hear what you think, so please take a look and add a comment on the site.



Paper file with magnifying glassThere’s no better way to divide a group of business analysts than to mention data models. As the aptly-named “Business Alchemist” recently observed in his blog, there is often a real reluctance to model data as it is seen as a technical activity rather than a business-focused activity. The Business Alchemist went on to conclude that there is nothing to fear about the “D” word, and this is an area that business analysts should embrace.


I fully support this view. I think it’s so important that project teams gain an understanding of the logical structure of data that an organization is interested in, and the relationships and business rules that should be applied to that data. In fact, there’s no need to refer to it as data modeling. After all, the word data can be scary for our stakeholders, too.


At its heart, data modeling starts by understanding the business concepts we’re interested in…


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