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5 Tips to Enhance Your Split-Second Credibility

A picture of a smiling clown - first impressions count

I’m pleased to say that my most recent blog article has been published on “”, where I have contributed as a guest author. I’d love to hear what you think, so please take a look and add a comment on the site.  This article covers the important (but often overlooked) question of credibility, specifically focusing on the Business Analysts and Change Professionals.  This article will be particularly useful to new and aspiring BAs:


It’s often said that we make assumptions about people the moment we meet them. We make these assumptions unconsciously, and they might very well affect the way that we feel, interact or work with the individuals in question. It might affect our initial ability to trust them.

A picture of a smiling clown - first impressions count
First impressions count!

Imagine the scenario: You enter a top-class private medical clinic to meet with a doctor. You are shown to the consultation room, and are met by a “doctor” wearing ripped jeans, a shirt covered in engine oil, who speaks to you whilst quaffing down a hamburger. The guy looks like he should be fixing an old Chevy, not diagnosing patients! Would you trust that doctor to diagnose and treat you?

Odds are you wouldn’t. The reality is that the clothes a doctor wears won’t impact their ability to do their job. It might introduce contamination hazards; but far more importantly it affects our perceptions. The same is true for change professionals and business analysts. However, it’s not something that is often considered!

As a BA, you need credibility. Quickly…

Read the rest of the article by clicking the link below:

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