Is ‘The App That Chimes The Loudest’ Robbing Your Attention?
One of the first jobs I had was in an insurance broker’s office. This was back in the day when (believe it or not) people used to buy home and motor insurance face-to-face or over the phone from a local broker. I sat in front of a monochrome ‘green-screen’ monitor in an office full of folders, secure filing cabinets and a lot of physical paperwork. Many of the “information systems” we used were entirely manual, including a ‘date file’ that was nothing more complex than an expanding folder with 31 pockets. If you wanted to remind yourself to review a particular item on the 28th, you’d put it in the pocket marked ‘28’…

A lot of my work was administrative and customer facing. It was a small office, and work was triggered by information or requests arriving. When I started work, we didn’t have e-mail, so the primary ways that information got in or out of the office were by:
- Post (delivered daily, batched and sent daily)
- Fax
- Phone call
- Face-to-face
- Occasional courier/urgent document delivery
Since many of the processes were manual, work was very tangible and visible. Motor policies were applied for via a ‘Proposal Form’, at which point a handwritten ‘Cover Note’ was written. The proposal form was then sent to the insurance company by post. They then sent a ‘Certificate’ back a few days later. I am aware of how frighteningly archaic this all sounds, but it really wasn’t that long ago…
This tangibility somehow meant that there was an inherent hierarchy of attention. Let’s imagine it was first thing in the morning and I’ve sorted the post and I’m working through it (based on the urgency of the items). The phone rings, I’ll pick that up because it requires an urgent response, it’s synchronous and somebody is there waiting for attention. If somebody walks in, I certainly won’t hang up the phone, but I’d gesture to the person to take a seat so they know I’ll be with them as soon as I can. If a fax came, or if a second bundle of mail arrived whilst I was on the phone or speaking face-to-face with someone, so what? It’s asynchronous, it can (probably) wait. I certainly wouldn’t let a newly-arrived fax or letter interrupt a face-to-face conversation with a customer (unless there was a very, very good reason to do so).


Working on projects can be challenging at times. It can feel like we are spinning a number of plates, desperately trying to keep them from falling to the ground. Add in human factors, power and politics and it is more like spinning plates in a storm (in the dark), with different stakeholders having different views over which plate is most important. This dynamic is one of the things that makes the role so interesting and varied.
Organisations that initiate projects generally do so to embed some kind of favourable change into their operation. The types of outcome and benefits desired will vary depending on the organisation’s situation and strategy, but might involve increasing revenue, reducing costs, achieving regulatory compliance, improving customer service or any other combination of goals. Let’s imagine that a financial services organisation decides to streamline its ‘customer sign-up/on-boarding’ process. Possible benefits might include providing enhanced customer service (leading to an increase in sales) and lower processing costs (leading to higher profits). There are likely to be many different ways of achieving these outcomes—and those options are likely to be examined in some form of business case. For small projects this might be a very lightweight document, with larger projects and programmes needing a more thorough and formal document. Either way, the relative pros/cons of various approaches will be considered—including the tangible and intangible costs/benefits, and also the risks.
As much as we’d all like to work in an organisation where resources are unlimited, time is unimportant, and our competitors move slowly (allowing us ample time to respond), the reality is often vastly different. In many industries, new technologies are allowing nimble start-ups to enter the market with different and sometimes disruptive business models. New channels mean that our competitors can reach clients in new ways—and our clients can interact with each other faster and with more transparency than ever before. Markets move and develop with increasing momentum. Just ten years ago, letting a smartphone ‘suggest’ a local hotel and taxi firm would have seemed insane. Today, it’s possible to book an entire journey with a smartphone, figure out which of your connections are nearby, book dinner and see what’s on at the local cinema all before you’ve boarded your flight…
I’d bet that everyone reading this article will have taken part in some kind of “lessons learned” meeting or brainstorm at some time in their career. These sessions are often part of a retrospective or post-project review, and are aimed at ensuring that organisations and project teams consider what went well – and also what went badly. The idea is simple: these lessons and pointers can be taken into account in future projects, iterations or phases. This should ensure that future activities run as smoothly as possible.

This is a picture of the Spinnaker Tower, located in my home-town of Portsmouth, UK. It’s a 170 metre (560 foot) construction with viewing decks at the top that opened in 2005. It’s a real tourist attraction and if you’re ever in the area be sure to go and see it – there are superb views from the top! (In fact, if you’re going to be in the area contact me and we’ll catch up for a beer…)