September 2018

Interview: Liz Calder on Cognitive Biases and Business Analysis

Liz CalderIn today’s blog post, we break from our usual format to bring you an interview with Dr Liz Calder of Blue Raccoon . I saw Liz’s presentation discussing cognitive biases at the BA Conference Europe 2017, and was keen to find out more (particularly as Liz had developed an entire course on the subject)! Liz has such a wide range of experience, in organisations large and small, and she brings insights from psychology and behavioural economics into her work.

I recently caught up with Liz for a ‘virtual’ chat, and she shared some really interesting insight:


1. You’ve spoken at a number of conferences about cognitive biases.  What exactly is a cognitive bias?

A Cognitive Bias is an intrinsic error in the way people think. Every day we make hundreds of decisions, some big and some small. There isn’t enough time in the day to weigh up all the facts for every decision we make so the brain uses mental shortcuts for speed. These shortcuts are a mixture of inherent behaviour and previous experience and, in order to be quick, the brain simplifies issues and throws out a lot of the information available to it. Because of this simplification the outcome is not always the one you get if you take the time to logically analyse a situation. Because they happen so quickly we aren’t even aware these shortcuts are happening; we just decide on something and move on.