Organisations that initiate projects generally do so to embed some kind of favourable change into their operation. The types of outcome and benefits desired will vary depending on the organisation’s situation and strategy, but might involve increasing revenue, reducing costs, achieving regulatory compliance, improving customer service or any other combination of goals. Let’s imagine that a financial services organisation decides to streamline its ‘customer sign-up/on-boarding’ process. Possible benefits might include providing enhanced customer service (leading to an increase in sales) and lower processing costs (leading to higher profits). There are likely to be many different ways of achieving these outcomes—and those options are likely to be examined in some form of business case. For small projects this might be a very lightweight document, with larger projects and programmes needing a more thorough and formal document. Either way, the relative pros/cons of various approaches will be considered—including the tangible and intangible costs/benefits, and also the risks.
The business case is often the gateway to getting a project off the ground. In many organisations it is like a key to the cheque-book—until the business case has been signed off work cannot start with any vigour. This leads to a useful focus on a business case early in the project lifecycle—which is a good thing of course—but once the cheques have been written, interest can start to evaporate very quickly. There is a danger that the business case will fester away, collecting dust in a document repository rather than being seen as a ‘living document’ that is central to the project and change initiative. This can lead to some very unfortunate outcomes.