Skip to content

Free Webinar: Helping Stakeholders to Take a Step Back and Avoid the “Solution Illusion”

Person about to step on banana skin

Person about to step on banana skinI’m pleased to say that, In preparation for the Business Analysis Conference Europe, I will be presenting a webinar.  The session is entitled Helping Stakeholders to Take a Step Back and Avoid the “Solution Illusion” and will be held at 1pm UK time on 29 August.  It touches on some subjects that I’m very enthusiastic about, and will be of interest to BAs and other professionals who are involved with change projects.  The webinar is arranged by IRM, and you can click here to register your free place.


A full description of the webinar is shown below.  There are limited spaces, so be sure to register early to make sure you can attend!  I do hope you can make it, feel free to contact me if you have any questions in advance.


Thanks, hope to catch up with you soon.




PS – If you enjoy my blog, please feel free to reach out and connect with me on Twitter (@UKAdrianReed), by leaving a comment, or by subscribing. Thanks!


Helping Stakeholders to Take a Step Back and Avoid the “Solution Illusion”


Register here for the webinar

Imagine the scene: you’re assigned to a project that’s entering its detailed requirement phase. You trawl the existing project documentation and discover that a decision has been made to buy a major new enterprise-wide IT system – and it’s your job to write the “system requirements”. Your heart sinks: No analysis of the underlying problem has been made, and it looks suspiciously like the decision over which IT solution to buy may have been taken extremely prematurely. Project failure seems inevitable!


This is a hypothetical example, but I suspect many readers will relate to it. Sometimes organisations get blind-sided by the “Solution Illusion” – stakeholders fall in love with a solution and run projects to deploy it without a holistic understanding of the problem.


In this webinar, Adrian Reed of Blackmetric Business Solutions asks what we can do to help our organisations avoid the “solution illusion”. During the webinar you will hear tips and techniques to:


• Encourage stakeholders to think more holistically
• Quickly establish the rough scope of a problem
• Elicit or validate the drivers of the project.


Register here for the webinar

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.