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The danger of going native! Can you get too close to the business?

I’m pleased to say that my most recent blog article has been published on “”, where I have contributed as a “guest author”.    I’d love to hear what you think, so please feel free to make a comment on the site, or contact me directly! Here is an excerpt and link:  


As business analysts, it’s essential that we work closely with our business stakeholders. Whether we’re working on strategy, feasibility or requirements, this closeness often helps to ensure that we gain a real and detailed understanding of the problems that our stakeholders face.  In some cases we might try and completely immerse ourselves in the world of the business user by co-locating with them or even by going “client side” (which might sometimes be referred to as “going native”).

There is no doubt that this closeness can be hugely beneficial, and it helps us to build strong working relationships with our key stakeholders.  But, is it possible to get too close to the business?

…… Read the rest of the article by clicking on the link below.

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