Being a BA in the Screen-Scrolling Economy: Business Analyst as Stakeholder Advocate

Social Media Emoji Masks Over People's Faces: Surprised, Smiling, Happy, Hearts
Image Credit: © Rawpixel.com — stock.adobe.com #202841040

There is little doubt that social media platforms have created new ways for people to interact with each other. Whether it’s staying in touch with friends, exchanging holiday snaps or “debating” the day’s hot political issues with strangers, there’s bound to be a place for it somewhere in the social-mediasphere.  In fact, if you are ever feeling brave, scroll down into the comments sections of most news articles.  Often there is a treasure-trove of opinion, ranging from well-considered and well-considered arguments and counter arguments, right through to knee-jerk assertions from people who have done little more than read the headline. Of course, everyone is entitled to their opinion, and this type of forum provides a useful space for debate.

I was recently drawn into reading the comments section on an article about snow (a relatively rare occurrence in the South of the UK, and one that tends to hit the transport infrastructure fairly hard). The comments ranged from constructive ideas, through to moral outrage, through to individuals expressing clear objection to certain political ideologies.   To a certain extent, this makes sense, but I suspect that of the hundreds of authors of those comments, precisely (or nearly) zero:

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