JDI and it’s slightly more risqué cousin ‘JFDI’ are management maxims that we have probably all come across from time to time. The acronym ‘JDI’ stands for ‘Just Do It’, and its implications are that we should stop thinking about anything except the immediate task at hand, and plough on—often without questioning the validity of the task or considering whether the results of the task will actually be desirable.
It has to be said that there are some contexts where JDI really is the best approach—where urgent action without deliberation or hesitation is necessary. If you are in a meeting and the fire alarm goes off, there is some very clear action that needs to be taken (evacuate via the nearest and safest escape route). This is likely to be fairly uncontroversial, and even if people had different views on how the situation could be handled, the urgency of getting out of the danger is sufficient enough that we need to quickly decide, commit to action, and then ‘Just Do It’. Of course, once you are out, there will be time to reflect and it is highly likely that someone will want to assess the root causes of the problem (in this case the fire).