Business Analysts: Are You Dementia Aware?

Confusion: PIN or PIN?If you’re based in the UK, you may have heard that it is Dementia Awareness Week. One organisation that does fantastic work in this field is the Alzheimer’s Society, and while reading through their website my mind suddenly jolted back to the day job.

I suspect many people reading this article will have a friend, family member or acquaintance who suffers from some form of dementia. The term ‘dementia’, it turns out, is actually an umbrella term for a wide range of conditions—if you aren’t familiar with the symptoms I’d thoroughly recommend reading this set of articles.  Dementia affects various faculties at different stages, but one key concern is memory. And of course the very people using the systems and processes that we help implement and change may well include people who are living with various stages of dementia.

 

As business analysts, when working on changes to organisational systems and processes, we’ll often focus on non-functional requirements—and of course useability and accessibility are core considerations. Yet, how often in our projects and change initiatives do we really consider the detailed nuts and bolts of accessibility? How often do we ask things like:

 

  • What if the user can’t remember or retain a 4 digit PIN
  • What if the user forgets multiple pieces of information and gets frustrated that they can’t access their account
  • What if the user cannot digest a large ‘terms and conditions’ page, and perhaps needs it in a different format (video, audio) or needs the information explained to them so that they can ask questions?
  • Do our processes work if somebody loses mental capacity and a representative with Power of Attorney needs to take over?
  • Have our front line staff been trained to be empathetic to customers who may need a little more time?
  • Are task and process measures and KPIs appropriate or are management setting ‘maximum call length’ targets and penalising staff that allow customers extra time?

 

Although I have no doubt we all try to keep accessibility and useability firmly in mind I suspect, if we are being honest, the answer will often be ‘we don’t consider these things as much as we could’.

 

Statistics show that we have an ageing population. With people living longer, it is likely that organisations will be serving more and more customers living with dementia and other conditions. What was once perceived as an ‘exception’ may well become more frequent. As business analysts, we have the opportunity when improving processes, IT systems and broader organisational structures to ask questions like:

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Did You “Show Up” Today?

Not long ago, I was walking passed a parked van, and the signwriting on the side of the vehicle attracted my attention.  The van was advertising a small business that helps people to lift and shift heavy items, and it’s possible to hire the van and a driver for a fee.  The part which attracted my attention is highlighted below:

Van with the words "We Show Up" on the side, amongst other signwriting

 

The phrase “WE TURN UP!” was displayed proudly in capital letters on the side of the vehicle.  I stopped for a moment.  I found it amazing that the van owner felt it necessary to mention the fact that if a booking was made, she or he will actually show up.   Surely that is something that could be taken for granted?  Surely this is a fundamental part of the job and something that a customer can expect?

 

When Showing Up Isn’t The Norm…

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