A few weeks ago, on a cold Tuesday morning, I made my way reluctantly out of the office and towards my dentist’s surgery. I reluctantly walked up to the dentist’s door, subconsciously slowing down my steps as I approached – my fear was trying to force me to delay entering the building! I have a great dentist—she is patient and friendly—but nevertheless, I would be lying if I said I was looking forward to visiting. Particularly as this was the second of three planned appointments to have dreaded root canal therapy. It was my first ever root canal, and I had heard many horror stories from friends and family. As much as my dentist had told me it would be fine, the fear still set in.
Within 20 minutes I was settled in and lying in the dentist’s chair. She had put me at ease and was going about her work. As it turned out, my fear was unfounded, I felt no pain whatsoever. Discomfort, yes—but nothing like I had feared. She was giving me regular updates about what she was doing, and how the procedure was going. I was actually feeling quite relaxed. At several points she took X-rays to see how the procedure was progressing.
As time progressed, it turned out that the procedure was more complex than she had expected, and she was struggling to fill to the very end of one of the affected roots. She had taken a couple of X-rays but was concerned that she couldn’t verify whether the filling reached the end. After looking quizzically at the X-ray on her screen, she turned to me and said:
“Adrian, I know I’ve taken a few X-rays already—I need to see from a different angle—is it OK if I take another X-ray? This will, of course, expose you to another small dose of radiation.”
I paused—I know nothing about the cumulative effect of X-ray radiation. I have no idea how many are safe—in fact I wasn’t even sure how many had been taken previously. I felt unsure how to respond—and a little confused. My gut feeling was that there was little risk, so I composed myself and replied (as best I could, given my mouth was full of wadding):
“I’m happy to go with whatever would be your professional recommendation.”
She nodded, took the X-ray. I am pleased to say that she completed the treatment successfully.
On the way back to the office, this situation was buzzing around my head. It struck me that the dentist had asked me to make a crucial decision, but hadn’t given me a specific recommendation or a context in which to make my decision. In a dentist’s chair this is completely understandable as ‘the heat was’ on and she needed an immediate decision in seconds—and in no way do I want to criticise my dentist. Yet, in business, we work with our stakeholders and clients to make high stakes decisions all the time. Are we giving our stakeholders all the information they need? Are we packaging the information up to a digestible format, and providing an actionable recommendation?
The importance of a decision package
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